Duct Tape Marketing started with a belief that marketing is a system, just like accounting or IT. By taking a systematic approach and installing marketing systems, marketing is no longer treated as an event. As a Certified Duct Tape Marketing Consultant since 2010, GMG President Ann Gusiff subscribes to the “strategy before tactics” approach and uses the Duct Tape Marketing methodology to create a customized marketing system with her clients. The Duct Tape Marketing Catalyst Program is a 10-session step-by-step marketing methodology that teaches businesses how to hone in on what will make their individual company successful from a marketing perspective.
Duct Tape Marketing was founded by Small Business Marketing Expert John Jantsch, best-selling author of Duct Tape Marketing, Referral Engine, The Commitment Engine, and Duct Tape Selling. Jantsch has been featured in multiple publications including Forbes, CNN, Money, Entrepreneur, Inc., WSJ, and NYT. The Duct Tape Marketing Blog has been highlighted as a “Forbes Favorite” and as a top small business resource by Harvard Business School.
At GMG, we use Duct Tape Marketing’s methodology to conduct essential introductions and training on the material, assign action steps, facilitate discussion, and provide feedback and guidance in the completion of the steps. We lead bi-weekly meetings with our clients to review the previous session’s action items and discuss the next step of action items.